Proposal
Pharmacy with an outdated image that wants to renew itself. The owner suggests an industrial design, simple lines with character.
Solution
Without losing the cross as the main element of the design, I superimposed the initial letters of the pharmacy name «f» (Farmacia) and «a» (Activa) linked and in lowercase transmitting a modern and youthful touch.
This symbol can be used separately, identifying the pharmacy on its own.
The font used is «Caviar Dreams», so elegant with just the right thickness to show the idea that the client ask for of simplicity and modernity.
